Behind Every Successful Small Business There Is a Family.
It all started over four decades ago in St. Louis, Missouri, when a first-time mom started designing hair accessories to tame her daughter’s hair and accentuate her style. Her hobby turned into a business, and the business eventually grew to become America’s best-known brand of infant and girl’s hair accessories – Wee Ones™!
In 2010, first-time entrepreneurs Miles and Gina Faust purchased Wee Ones and began to write the next chapter of the company’s story. Miles runs the business side of things, while Gina leads the design and marketing efforts at Wee Ones. In 2014, their daughter Allie joined the family business to help develop the in-house capability of printing custom designs on their ribbons, taking creativity at Wee Ones to a whole new level.
Working together, this family is committed to the success and growth of Wee Ones for years to come.
Wee Ones Today
Since acquiring Wee Ones, Miles and Gina have expanded the company’s brand and product portfolio to include infant and toddler Sun Hats, Sublime Designs - a line of fun and trendy sublimation-printed socks and accessories, and the Wee Ones Game Day Collection – a line of officially licensed collegiate hair accessories offered in partnership with Divine Creations.
Despite focusing on growth and expansion, Wee Ones has always been dedicated to making the best quality product. In 2013, Wee Ones introduced the now-patented WeeStay™ No Slip Clip, a product improvement designed for active girls who want their bows
to stay in place all day long. Moms agree that with WeeStay™, the best bows are even better!
Though Wee Ones continues to evolve, this family business is committed to offering the same quality and superior customer service that’s made Wee Ones a favorite to moms and retailers alike for over 40 years.