Ecommerce Strategist

Position Summary

Are you a strategic, analytical, and growth-minded ecommerce professional who enjoys turning digital opportunities into measurable results? Wee Ones is seeking an Ecommerce Strategist to lead the strategy and execution of our DTC and B2B ecommerce channels.

In this role, you will manage and enhance our consumer and wholesale websites on Shopify, develop promotional and email marketing strategies, support paid advertising infrastructure, and improve customer experience, conversion, and retention. You will also oversee current marketplace platforms, including Amazon and Faire, and identify profitable opportunities for future ecommerce growth.

The ideal candidate combines ecommerce expertise, business acumen, creative problem-solving, and strong analytical skills with the ability to manage multiple platforms, partners, and priorities.

This is a full-time, onsite position based at our company headquarters in Earth City, Missouri.

Successful candidates will possess the following experience and skills:

  • Bachelor’s degree in a business-related field and 3+ years of ecommerce-related experience
  •           Proven experience working with both B2B and DTC ecommerce sales channels.
  •          Demonstrated ability to craft and execute ecommerce strategies aligned with company goals and profitability.
  •          Experience managing ecommerce websites, product listings, promotional calendars, email marketing, product feeds, landing pages, and conversion-focused improvements.
  •          Knowledge of online marketplaces and the ability to oversee agency partners, brand presentation, product accuracy, and order management.
  •          Strong analytical and problem-solving skills, including the ability to research data, identify insights, and develop practical solutions.
  •          Excellent written, verbal, presentation, listening, and cross-functional communication skills.
  •          Innovative, resourceful, self-directed, and able to stay current on industry trends, customer behavior, and technology.
  •          Strong business acumen with an understanding of cost-benefit analysis, market competition, and the business implications of decisions.

Technical Skills

  •           Proficiency with Shopify, Klaviyo or a similar platform, and Microsoft Office Suite (including advanced Excel data manipulation)
  •          Working knowledge of marketplace systems, such as Amazon Seller Central and Faire, ERP systems, Google Analytics, Google Ads, and Meta/Facebook Ads
  •          Ability to troubleshoot technology and use digital tools to improve productivity and performance
  •          Strong math skills

Job type

  • Full-time, Monday-Friday
  • Based at the company's headquarters in Earth City, Missouri
  • Occasional travel may be required

Benefits

  • Competitive salary based on experience plus KPI-driven bonus
  • Full benefits package, including healthcare options, FSA/HSA, and 401(k) match

Company Overview

For nearly 50 years, Wee Ones has been a leader in children’s hair accessories. Family-owned and based in the St. Louis area, we’re best known for our iconic bows and patented no-slip clip, but our creativity extends into socks, headwear, and other accessories.

We may be a small company, but we think big. We create. We innovate. We collaborate. Our team takes pride in designing and delivering high-quality, trend-forward products to retailers and moms across the country. We’re a fun, energetic, and creative bunch who love pushing the boundaries of what’s possible in children’s fashion.

If you think you're a great fit for this position, please foward your resume and cover letter to: apply@weeones.com.